The History Of Ciro’s Nightclub On Sunset Boulevard

July 25th, 2009 by Ross Everett, under Movies. No Comments

Today, the Comedy Story sits on the same spot and has for over twenty years. In it’s earlier incarnation it was Ciro’s, and it was for a time the center of the entertainment universe.

When Herman Hover became manager of Ciro’s in 1942, he made it into a destination nightspot for the best talent in the world. In 1950, it launched the career of a comedy team that would rise to superstardom together and separately in Dean Martin and Jerry Lewis. A year later an opening act called the Will Mastin Trio would tear down the house and leave the headliner that night–Janis Page–in the dust. The Trio itself would become the answer to a trivia question when one of its members left to become one of the biggest stars on the planet–a young singer/dancer/comic named Sammy Davis, Jr.

The audience at Ciro’s was frequently more star packed than the stages at most venues. The clientele represented the very top of the entertainment world starting with Frank Sinatra and Humphrey Bogart and all of their “A-list” contemporaries including Cary Grant, Jimmy Stewart, Judy Garland, Jack Benny and countless others. Ciro’s was the “in” spot for stars and would be stars, making it the hottest ticket in town.

In a more civilized era, the biggest cities had a network of top level nightclubs that would provide the best entertainment, drinking and dining in a luxurious atmosphere. Some of these venues included the Copa Room at the Sands Hotel and Casino in Las Vegas, the Coconut Grove in Miami, the 900 Club in Atlantic City and the Villa Venice in Chicago. Even before its heyday, Ciro’s was still among the top tier of nightclubs hosting tars such as Bogart, Lauren Bacall, George Raft and Betty Grable. When the club began to ‘cool off’ and the clientele began to defect to the jungle themed Mocambo Nightclub, Ciro’s fell on hard times and briefly closed until Herman Hoover reopened the club.

Hoover had an interesting background–while attending law school at Columbia University he was lured away by the mix of wiseguys and chorus girls at New York’s famed “Silver Slipper”. “The Slipper” was a prohibition era nightspot owned by a group of organized crime luminaries, and Hoover quickly became a valued management asset. He would later work at Harlem’s famed Cotton Club before relocating to the west coast in 1936.

Ciros reopened on December 26, 1942 with longtime Sinatra pal Joe E. Lewis on stage and such stars as Mickey Rooney, Lucille Ball, Desi Arnaz, Joan Crawford and Cary Grant in the audience. Xavier Cugat (whod later marry a Latin dancer named Charo) became a regular headliner at the club, preceding the arrival of Martin, Lewis and Sammy Davis, Jr.

Hoover had hosted Dean Martins wedding in 1949, and Martin and Lewis debuted at Ciros in 1950. They always felt a deep debt of gratitude to Hoover and his club, and even when they were pulling down an astounding (for the 1950s) $100,000 a week to perform they insisted on holding their fee at Ciros to what they were originally paid–$7,000 a week. In 1951, Sammy Davis, Jr., along with his uncle and father”the Will Mastin Trio”tore down the house. Several years later, in what may have been the biggest event ever at the club, Davis returned to the stage following a car accident where he lost his right eye and nearly lost his life. Following an introduction by Frank Sinatra, Davis put on a scorching performance before an adoring and emotional crowd of the biggest stars on the planet.

Ironically, the growth of the desert gambling oasis to the east would eventually spell the end for Ciro’s and the nightclub circuit nationwide. Las Vegas simply had the money, connections and amenities to lure away the best talent to play in its showrooms. Headliners didn’t have to travel to earn a tidy sum as casino headliners, and they were able to live the showbiz life 24 hours a day in “Paris in the Desert.” Eventually Ciro’s closed its doors in 1957 and was sold at a public auction two years later.

The end of Ciro’s also represented an end of the glamor that characterized Los Angeles in the early to middle 20th century. Sunset Boulevard remained a busy main street, but before long became populated with as many strip clubs and tattoo parlors as upscale restaurants and nightclubs. The tradition of launching new stars, however, continues to this day at the Comedy Store which has operated on the Ciro’s site for almost 30 years. A ‘who’s who’ of comedy have gotten a start at the club from Jay Leno, David Letterman and Andy Kaufman to modern comics like David Chappelle and UFC commentator Joe Rogan.