Generating Massive Traffic Through Article Marketing
June 15th, 2009 by Porfirio G Krasternak, under Copy and Writing. No Comments
The submission of articles to the article banks is a well known method of generating traffic. While you may not accomplish much in the near future by learning how to write and submit articles, knowing how can serve you for a long time and is well worth the effort of learning and using to your greatest benefit. Though you may not feel up to writing Moby Dick because you don’t have any writing ability but you are likely wrong. You can provide information about your website and your products because you know exactly what they are. All that is necessary is that you know the rules for effective article writing. Of most importance is the headline or title. This MUST have key words relating to your website and your products. The first thing that eZine publishers or other website owners look at when deciding to publish your article are the key words in the title because they know that the search engines look at those.
* Note: The way people find products or information on the internet is by the use of search engines. These people use key words to find what they want by entering them into the search box and clicking “Search”. One such search may be for “car parts” or “car tires”. What is returned by the search engine is based on whatever key words the searcher used.
Your article title or headline MUST grab the reader’s attention. Simply using a title of “Making Money” probably won’t do. The title must grab the reader by the throat and not let him go. It must make the reader want to keep reading. “Making Money Online”… well, not very good either. How about “Making Money Online in Your Houseshoes” or “Making a Bundle Online Before Breakfast”. Something to capture the reader’s attention if they are interested in making money on the internet.
The second most important few words in your article are in the first line of the first paragraph. Internet surfers have a notoriously short attention span and rarely actually read anything word for word unless it is information that they believe will serve their needs, solve a problem or make life better in general for them. So…the title…and the first line are the bait and the hook that you use to entice a reader to actually read the article. The first line needs to contain the key words, as well, and it also need to be attention getting. The fish were begging for more of this fish bait after my first cast! If you were a fisherman, you would keep reading.
One more thing about your articles is that they need to be short if you intend to submit them to article banks. Very short! No more than 400 words but closer to 300 words would be more appropriate. Sometimes we can get carried away and all of a sudden have an article that is 1000 words or more. This can happen if you are writing about a subject in which you are interested and knowledgeable about. When this happens just break a long article down into a couple of shorter articles.
Short sentences and short paragraphs will keep the reader’s attention better than long wordy sentences or paragraphs. Your article should be a joy to read.
Go easy on the exclamation points, as well. One exclamation point indicates importance or excitement… a half a dozen are just rude.
The resource box at the end of your article is the most important part to you. E-zine publishers or website owners who download and reproduce your article are required to include your resource box. For best results this box must contain your full name, contact information and, above all, a link to your website. This link is what is going to help increase traffic for you.
Warning! Do NOT word-wrap this link! Type it out in full, http://www.whatever.com. All email programs that E-zine editors use to send out their newsletters and E-zines do not support word-wrapped links so you can defeat your own purpose by word-wrapping the link to your website.
Submitting Articles: You can find article banks and article repositories on the Internet by simple doing a search for them using your favorite search engine. When you have located them, you must submit your articles according to the guidelines that each site sets forth.
You will likely be told that you can use software that is available to automatically submit your articles to banks and repositories…and in fact, there is such software. But the problem is that most of the larger banks and repositories do not accept automatic submissions. While the software does in fact save you time when submitting to the smaller sites, it doesnt help you much with the bigger sites.
Submitting articles can be time consuming and boring, but it is work that will provide a lot of targeted traffic to your site. Every person who reads an article you’ve written is also exposed to your URL. If they like the article because it provides good information for them, they will visit your site. Once there, they may buy something you are selling or maybe opt-in for your mailing list… or possibly even do both. There are services available to submit your articles for you. You do have to pay for this service.
Another solution which I use is Unique Article Wizard. UAW submits unique articles to hundreds of article publishers at the click of a mouse. Spend a couple hours writing your article, click Publish and watch the traffic grow to your site.
